Power Grip Primer is #1 Primer in America.*
What is it: A gel-based, hydrating face primer that smooths skin while gripping your makeup.
Why you’ll love it:
- Gel primer formula grips makeup
- Gives skin a long-lasting, naturally dewy finish
- Enriched with hydrating ingredients like Hyaluronic Acid
- Translucent finish gel primer works on all skin tones
- Hyaluronic Acid
Get an e.l.f.ing grip with the OG best-selling primer! Infused with hyaluronic acid, this sticky AF gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.
Great for: oily, dry, normal, and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
All e.l.f. products are cruelty free and vegan.
This product is made in a Fair-Trade Certified factory.